Making a podcast stand out in a crowded space was the challenge we took with Liner Connections.
Joey Liner, Performance Marketing Consultant, approached Creme Creators with the idea of taking the insightful conversations he was already having with his peers at events and conventions, and transforming them into captivating episodes that resonated with his audience.
SERVICES AND APPLICATION
VIDEO POST-PRODUCTION
Creme’s video post-production services propose elevating every type of footage, including Zoom calls Our focus is on color grading and editing to create professional-quality videos that leave a lasting impression. Unlike traditional performance marketing podcasts, One Liners delves into the personal journeys that have shaped these industry leaders.
GRAPHIC DESIGN
Joey's established brand, Liner Connections, served as the inspiration for the One Liners and Liner Notes branding. Our rounded aesthetic and simple, straightforward palette create a visually appealing and engaging experience.
MOTION GRAPHIC
To capture the audience's attention we used dynamic motion graphics to enhance episodes and the main channel video, reflecting the playful yet informative personality of Joey and his guests.
PROCESS
- Brand Analysis: Thoroughly studying Liner Connection’s existing brand we ensured our work complemented the new identity.
- Branding Development: Create a cohesive branding strategy for the One Liners podcast.
- Scheduling and Posting: Plan and manage a consistent posting schedule.
- Content Creation: Edit batches and create assets for the podcast.
- Newsletter Design: Develop a visually appealing newsletter structure, format, and visual identity to promote One Liners and the podcast’s guests.
RESULTS
- One Liners Podcast
- Liner Notes Newsletter
Creme rose to the occasion by crafting a distinctive brand identity and developing a streamlined editing and scheduling workflow. The result was One Liners, a series of compelling talks that showcase Performance Marketing and Lead Generation experts and keep listeners hooked.