The first step when looking for video ideas is to know what message you want to get across. Usually, the intention is to sell a new product or promote a service. But what if you have nothing to sell but yourself?
Biteable stated that in 2021 the most common types of videos made by marketers were presentations (65%), followed by ads (57%), and explainers (47%). New businesses seek to present themselves in the market before presenting their products. It is more effective to introduce yourself to a potential customer than to throw sale pitches at them, hoping that one may land.
Before starting to plan the marketing or writing the scripts for your services, you should know what differentiates you from the others in your field. Keep in mind what's important to promote to choose the type of video that better conveys the message.
Brand showcase
Most common in advertising, these videos help you share the brand's vision, the product or services you offer, and how you work. Build awareness among your clients, and reach new desired audiences with this type of video content.
Behind The Scenes
Show your people. Whether a brainstorming session, an end-of-the-month review, or a conference your workers got to attend, show the human aspect of how your workers interact in the professional environment. Empathize with other businesses and target possible new employees.
Community
Testimonials can be impersonal and presumptuous. Interviewing like-minded professionals in the same field you work in, and sharing the opinions and lessons of experts, gives your viewers valuable takeaways that form brand loyalty.
Tutorials
Teach your audience what you know. By this, you not only nurture the viewer, but also you get to feature your brand values.
When audiences understand your work methods and the solutions you offer, they are more likely to trust your company.