Graxalta, a family-owned food distributor specializing in dairy and mushrooms, sought to refresh its brand to reflect the warmth, tradition, and vibrant flavors of its products.
Creme delved deep into Graxalta's essence, understanding their unique needs and challenges. Armed with this insight, we crafted a brand identity that not only resonated with their target audience but also compellingly told their story.
SERVICES AND APPLICATIONS
GRAPHIC DESIGN
We crafted a cohesive brand identity that reflected Graxalta's essence. Creme worked on logo development, color palette selection, and brand asset creation. Thinking of the future, the brand follows a simple design aesthetic that can span from the packaging to social media graphics. Creme ensured a consistent and visually appealing brand experience.
MOTION GRAPHICS
To enhance Graxalta's online presence, we seamlessly integrated motion graphics into social media strategies. Engaging animations and visually compelling videos merged with product images, to capture the audience's attention, driving brand awareness and engagement.
ILLUSTRATION
After years of working together on their brand channels, Creme had the opportunity to add a human touch by incorporating custom illustrations that complemented the brand's visual identity. The rough strokes of the illustrations convey Graxalta's tradition, warmth, and the unique qualities of their products.
PROCESS
- Research: We conducted in-depth research to understand the brand, its target . audience, and the market.
- Brand Identity Development: We created the logo, color palette, and key visual elements.
- Brand Application: We designed all brand assets, from business cards to packaging.
- Social Media Planning: We developed a content calendar and created visual assets for social media.
Illustration: We created custom illustrations to enrich the visual identity.
RESULTS
- Branding
- Social Media Content
- Branded content
- Website
By partnering with Creme, Graxalta achieved a significant transformation. Comprehensive branding and marketing efforts resulted in a more cohesive and memorable brand identity. The visually appealing designs, engaging animations, and strategic social media content effectively communicated Graxalta's unique value proposition. This strengthened brand recognition, increased audience engagement, and ultimately drove business growth.